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Article
Publication date: 2 March 2015

Fatemeh Shafaei and Badaruddin Mohamed

The aim of this paper is to present a model in which the relationship between Muslims’ involvement with traveling to Islamic destinations and Islamic destination brand equity is…

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Abstract

Purpose

The aim of this paper is to present a model in which the relationship between Muslims’ involvement with traveling to Islamic destinations and Islamic destination brand equity is investigated.

Design/methodology/approach

Based on the existing theoretical and empirical research on involvement and brand equity in tourism marketing and the literature on Muslim tourists’ needs and culture, a conceptual model for Muslim tourists is developed. The model investigates the relationships between Muslims’ psychological motivations for traveling to Islamic destinations and the evaluation of destination Islamic brand.

Findings

The study shows that the more Muslims are involved in traveling to Islamic destinations, the more likely they evaluate the key dimensions of destination Islamic brand. This is demonstrated by the influence of Muslims’ involvement on their awareness of Islamic destinations, their image of the Islamic destination attributes, the perceived quality of Islamic offerings, the perceived Islamic value and their loyalty toward Islamic destinations.

Practical implications

The study evaluates the Islamic brand equity in the context of Islamic tourism destinations and in relation to Muslims’ interests in traveling to Islamic countries. The study contributes to better understand the Islamic destinations and how to maximize the benefits of their Islamic attributes. It is suggested that Islamic attributes should be highlighted more for Muslim tourists interested in traveling to Islamic countries. Investigating the concepts analyzed will help tourism destinations to integrate marketing and promotional campaigns and build a more powerful Islamic brand in Muslim markets.

Originality/value

The relationship between involvement and brand equity has not been yet explored adequately, especially in the context of Islamic branding. This study adds to the previous studies in which the link between personal involvement with a specific destination and destination brand equity was explored. The role of Islamic values in this relationship is highlighted. The study contributes to destination branding studies by being one of the primary works, which applies the concept of brand equity to Islamic destinations.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 24 January 2022

Maryam Gholamalizadeh, Narjes Ashouri Mirsadeghi, Samira Rastgoo, Saheb Abbas Torki, Fatemeh Bourbour, Naser Kalantari, Hanieh Shafaei, Zohreh Teymoori, Atiyeh Alizadeh, Alireza Mosavi Jarrahi and Saeid Doaei

Deficiencies or imbalances in dietary fat intake may influence on mental and neurological functions of children with autism spectrum disorders (ASD). This study aims to compare…

Abstract

Purpose

Deficiencies or imbalances in dietary fat intake may influence on mental and neurological functions of children with autism spectrum disorders (ASD). This study aims to compare body mass index (BMI) and the amount of fatty acids intake in the autistic patients with the comparison group.

Design/methodology/approach

This case-control was carried out on 200 randomly selected children from 5 to 15 years old (100 autistic patients as the case group and 100 healthy children as the comparison group) in Tehran, Iran. The food frequency questionnaire (FFQ) was used to assess the intake of calorie, macronutrients and different types of dietary fatty acids including saturated fatty acids (SFA), monounsaturated fatty acids (MUFAs), poly unsaturated fatty acids (PUFAs), linoleic acid (LA), α-Linolenic acid (ALA), eicosapentaenoic acid (EPA), docosahexaenoic acid (DHA) and trans fatty acids.

Findings

The autistic patients had higher BMI, birth weight and mother’s BMI compared to the comparison group (All p < 0.01). No significant difference was found in the amount of dietary calorie, protein, carbohydrate and total fat intake between two groups. The risk of ASD was associated with higher intake of MUFAs (OR: 3.18, CI%:1.13–4.56, p = 0.04), PUFAs (OR: 4.12, CI95%: 2.01–6.25, p < 0.01) and LA (OR: 4.76, CI95%: 1.34–14.32, p < 0.01).

Originality/value

The autistic children had higher BMI and higher intake of unsaturated fatty acids except for omega-3 fatty acids. Further longitudinal studies are warranted.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 10 January 2023

Mehri Dehghani, Katarzyna Piwowar-Sulej, Ebrahim Salari, Daniele Leone and Fatemeh Habibollah

The aim of this research is to examine the roles of trust and electronic word-of-mouth (e-WOM) in crowdfunding (CF) participation for equity CF by taking into account the…

Abstract

Purpose

The aim of this research is to examine the roles of trust and electronic word-of-mouth (e-WOM) in crowdfunding (CF) participation for equity CF by taking into account the following antecedents of trust and e-WOM: intrinsic motivation (IM), extrinsic motivation (EM), deterrents, venture quality (VQ), third-party seal (TPS), value congruence (VC) and perceived accreditation (PA).

Design/methodology/approach

In this research, a survey among 408 active and potential funders in Iran was conducted. The statistical analysis used partial least squares structural equation modeling (PLS-SEM).

Findings

The results of this research revealed a significant influence of trust and e-WOM on participation in CF for equity CF. Extrinsic motivation had the greatest impact on trust and VC had the greatest impact on e-WOM.

Originality/value

This research extends the equity CF research area to CF success and considers the effects of some parameters on CF participation. This research provides many theoretical and practical implications.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 12 August 2020

Cheng Boon Liat, S.R. Nikhashemi and Michael M. Dent

Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process…

1663

Abstract

Purpose

Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process, organizational and marketing innovations) on tourist satisfaction; subsequently, towards the development of destination loyalty. Realized that religiosity prevails as an important social force that shapes individual behaviours, this study, hence, placed further assessment upon its moderating role, specifically in the relationships between tourist satisfaction and destination loyalty.

Design/methodology/approach

With adopting the approach of self-structured questionnaire, 214 usable responses had been collected for this study. Obtained data was then analyzed by conducting exploratory factor analysis, confirmatory factor analysis and multiple linear regression analysis through the usage of structural equation modelling.

Findings

Analysis of obtained data has revealed all the investigated dimensions within service innovation as active predictors to tourist satisfaction, with the exception of product innovation, while having marketing innovation being of highest significance. In turn, tourist satisfaction is found to greatly influence the formation of destination loyalty. Findings then provide notable indication on religiosity as a moderating factor to the proposed relationships within the investigated framework, between service innovation and tourist satisfaction, as well as tourist satisfaction and destination loyalty.

Originality/value

This study, thus, revealed the level of religiosity, particularly from the standpoint of Islamic perspectives, in playing a critical role towards predicting capability of service innovation on tourist satisfaction, and further, destination loyalty. Contributions hereby lie on theoretical and pragmatic insights concerning aspects of service and Islamic marketing within today’s tourism front.

Details

Journal of Islamic Marketing, vol. 12 no. 9
Type: Research Article
ISSN: 1759-0833

Keywords

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